“Content is king, but marketing is queen, and runs the household.”– Gary Vee.

Introduction:

In a world where realtors are hyper advertised to spend money on Leads, Google ppc, and the DREADED FB ADS...(yes we know that we sell that stuff too). BUT; we're here to yet again break the status quo and give you some FREE (really free) knowledge bombs on how to not only get high quality leads from the internet but also get PAID while doing it!

But how?....

Spoiler alert! By posting long and short form videos across all your social media accounts (but mainly Tik Tok and Youtube ;)

But Patrick... I don't have any fancy recording equipment!!

Don't worry we're not making movies.

 A lot of agent's are terrified to post content online, they hate their voice on camera, don't like the way they look- think you need $2,000 worth of recording equipment. Well I'm here to tell you that you don't need anything more than a cellphone (preferably an iphone) and a Lav mic, free editing software (Capcut)... and MAYBE a small green screen.

This stuff (assuming you have a cellphone) will cost you under $100 and will help your career immensely.

Ok, I got the stuff but how do I make money and get leads!

By making value packed highly watchable videos!

Unfortunately for us Tik Tok and Reels have ruined most people's attention span. But this comes with some pluses! The most consumable and easily watchable content happens to be short form (under a minute). This means less editing, less work, and lower required equipment for results (aka your iphone will beat a $1,000 cannon M50) - sorry boss I know I told you we needed that Camera but... looks like we didn't (don't fire me)

When we make edited short videos that give value and keep the viewers watching with flashy images, sound effects, and subtitles we get picked up by most of the platforms algorithms - but most importantly Tik Tok and Youtube!

We keep the viewers engaged by adding in a new image, sound effect or subtitle every few seconds. This will keep the retention rate (aka how long they watch the video) HIGH!

The Tik Tok and Youtube Algorithm LOVES for people to click and then watch more than 50% of your video. If most people watch your video for over 50% you'll be pushed out to THOUSANDS of people for FREE!

which in turn will generate new leads for your real estate business like buyers and sellers.

So how will people go from a random viewer to my client?

The trust factor...!

In our previous post (https://prospectflo.com/blog/b/the-new-way-to-farm-neighborhoods)

We discussed why having a position of authority would make closing online leads 100x easier.

It's the same concept here BUT ON STEROIDS. These people are watching your content, getting to know you as a person, and then asking you to help them. Think about a celebrity, youtuber, or speaker that you watch. What if they offered you their personal time to help with a problem; or even just to have lunch?

You'd buy anything they tried to sell you at that lunch!

The content you make will build the trust and get the awareness needed to generate the HIGHEST quality leads you've ever had (even better than referrals).

Free leads that are better than referrals... that's great! But how do I get paid just for posting?

Ah yes, the best part. Now normally to get this kind of exposure you'd have to PAY an agency, or the website. But in this unique opportunity we're taking advantage of the new short form content wave that's taking over America. It's basically free eyeballs! But who cares about free we want to get paid!

On Youtube the requirements to be paid for your content is:

500 subscribers with 3 public uploads in the last 90 days, and either 3K valid public watch hours in the last 12 months OR 3M public Shorts views in the last 90 days.

500 subscribers, and 3k views is NOTHING! and with the virality of shorts 3million views is almost bound to happen if you post consistently. (not to mention the exposure you'll get)

Youtube pays between $0.01 and $0.03which is far better than the $.1 per view sites charge YOU to advertise!!

This sounds great but it can't really be that simple to grow, and make money... right?

You got us! It isn't that simple. (The Paid Method)

Knowing what videos will go viral, Having ideas for content that actually works, and editing these videos down take a TON of time and experience. Which you can totally take the time to do and learn these new skills.

Growing on these platforms is about consistency and volume (posting 30-80 times a week)

Which is hard when you don't know where to start. So if you want to hit the ground running and be a local celebrity, we can help you! We are a full service marketing agency- as you may or may not know.

We will handle your editing, your content strategy, posting, scripting, and keeping up with your new leads!

All you have to do is sit in front of a camera and read a script!

So it CAN be simple unless you

DO IT YOURSELF! (The D.I.Y Method)

Like we said if you're truly trying to do this for free it's not that simple. But we'll give you some guidelines to follow if you want to grow:

• If you want to grow you'll need to post SEVERAL times a week atlest 3 long form videos and 30-80 short form videos

• You can achieve this volume by cutting down your long form videos into 10-25 short form videos that promote your long form ones

• You can use tools like Chat GPT to write scripts or give you prompt idea

• You can either learn to edit the videos with free software like Cap Cut OR hire an editor on websites like Fivver or Upwork

Final thoughts..

If you can't decide between hiring out or doing it yourself I'll give my (very biased) thoughts.

If you're a NEW REALTOR... do it yourself- if you have a ton of time and no money then invest your time in your business.

If you've been in the business a while and have time or maybe your part time and are trying to be a full time agent then the best thing you can do is hire an expert.

FSBO's think they can sell their house... Agent's think they can do their online marketing.

Like YOU'D say, HIRE AN EXPERT

If you're interested then you can just follow this link for more info, and to schedule a call ⤵️

For more info on how we can help you visit: prospectflo.com